News - Details

KnowWho Launches New Data Source to Revolutize Influencer Targeting


Nell Callahan

Washington, DC, September 8, 2020 --Today, KnowWho, a specialized data provider for candidates and campaigns, has launched its newest product, the Policy Influencer Datafile. The product is poised to revolutionize policy influencer targeting by offering more categories and subgroups than any other available datafile of its type. This release comes as the 2020 election cycle enters its final phase, with campaigns working to raise more funds and mobilize more influencers in advance of Election Day. 

“The depth and accuracy of the Policy Influencer Datafile is unmatched,” said Bruce Brownson, President and CEO of KnowWho. “This data set will change how campaigns reach, persuade, and mobilize donors and supporters. We look forward to partnering with digital and advertising strategists leading electoral and public affairs campaigns so that they can achieve their goals more efficiently.” 

KnowWho’s decades-long commitment to building high quality and originally-sourced audiences is at the foundation of the Policy Influencer Datafile. The various proprietary data sources are manually curated through a rigorous, continuous, and secure process. Today, there are 1.1 million contacts in the growing datafile.

Earlier this year, the Policy Influencer Datafile received a 2020 Reed Award from Campaigns & Elections for Best Use of Data. Since 1999, KnowWho has been building rich data pools that industry leaders know and trust. For more information about the Policy Influencer Datafile, visit:

Back to news



Rate this News Article:

Spell Check

No comments have been posted to this News Article